Year End Blog

2011 has displayed a very trying year for companies and organizations. High unemployment, Wall Street's obsession with profits and an acrimonious congress has dominated the U.S. business landscape.

From following organizational anthropology and personal experiences, I beg executives, managers and associates (employees) to evaluate your attitude. Yes, I said attitude. Attitude effects all aspects of your life. I end the year, not with pontifications, but self introspective questions. These questions are valid for all organizational levels.

- Do you recognize a connection between people's performance and profits?

- Are your hiring practices inclusionary or exclusionary?

- Do you perform your responsibilities with focus and effort?

- Do you listen?

- Do you discriminate? Think hard about this question.

- Do you have the right people in the right position, doing the right thing?

- Do you accept, deny, encourage or fear change?

- Are you happy? Why or why not?

Lastly, forget 3 or 5 year strategies. What are your goals for the next 3 to 5 months? Repeat: your goals, not the where you work.

You are the difference!

Ethics and Learning

My heading of this blog mentions my intent to continue learning. Here is a new lesson I wish to share.

As the economy worsens and companies continue to layoff people, it appear ethics are taking a hit, too.

I had two interviews with a recruiting firm, which garnered me an audience with two company executives. The company was an outsourcing firm, which landed a contract with a new client. They were seeking to staff around 35 people, including a manager to lead the team.

Throughout the process they never revealed the client. At one point in the interview, I conveyed with a smile,  "I charge clients for the information he was seeking." He responded, "Then we won't hire you." I gave a lengthy answer to the question.

Well, I didn't get hired. I don't believe, because of my directness. After all I can only be me, which has contributed to my success. The real problem lies in their lack of disclosing the final client.

Here's my lesson:

• Don't continue the job process without knowing who you will be working for.
• Chances are if they won't reveal the client, then you probably won't fit in their or their clients culture anyway.
• Do an internet search, using whatever information you can glean in the first or second interview. Chances are you will discover their client, of which you can determine if you care to proceed.
• Non-disclosure of this type of information is a big red flag.

In my situation, the internet search indicated a known problem client. The previous outsourcing company lasted less than one year. Chances are the same will happen to this new outsourcing company.

All-in-all, it was a waist of time for several individuals.

Time

Wow! Over a month has passed me by. I've been busy with family matters, relating to my 87 year old father and 84 year old mother. This is a time for family values and the dynamics that go with them. A time of strong reflection and priorities.

The next month will bring more contemplation, as I embark on travel that will cover around 3,000 miles. There will be plenty of "road" time.

My skills diversity are serving me, in many projects. I've been writing a non-profit business plan, building multiple clients'  social media presence, completed a company's purchase agreement, will brand two more Internet-based companies, rebuilt my website and will build a 14 x 34 foot deck for a friend.

Springtime is a great time for reflection and renewal.

What are you doing to grow, physically, mentally and spiritually.

Is Social Media Anti-Social?

A portion of my day is spent reading blogs, as many of you do. Social media is the key topic of many blogs and rightly so, as it's a key economic driver for many industries, not just web companies. The current axiom is "you're nobody, unless you're on a social network." This is not restricted to people, but companies of all types. No one is immune to this phenomenon.

But the question I raise, from my readings and experience, is the title of this blog. Is social media anti-social? I've spoken to MBA students who supported my research and the answer is "it can be." Friends text and use the social networks to communicate, many post the trivial details of their lives. This appears to be social, but in most cases there is no emotional engagement. I think of it in the same vein as the when email communications began (admit you remember when there was no email). People became frustrated and even mad, because they could not determine the author's tone. Jokes became offensive, until the icon vernacular developed, i.e. smiley faces, lol, etc.

Redefine social networking is "posting" not "sharing".

One blog exchange I read displayed the reader clearly could not understand a company's reason for sending a physical "Thank you" gift, or even a phone call thank you, for a large order they received from a customer. They believed a email was sufficient. Which do you believe is the better approach for relationship building and retaining?

The most prevalent environment, supporting this subject, is in a restaurant. I challenge you to look around and survey how many people are engaged in verbal communications, looking up at each other (as opposed to looking down using their smart phones), or heaven forbid, PDA-physical connection.

Social networking is an incredible communication channel and I love having found and connected with lost friends, from around the world. When I'm in another city, I try to arrange a physical visit and engage a verbal conversation or share an event with them. Heck, sometimes, I call them on the phone, spontaneously. Voice is an amazing sound with inflections, laughter, tears … emotions felt, received, responded with heartfelt reactions.

Keep networking, but don't forget and/or learn how to communicate, using your other God given senses.

Just image a physical hug. How does that make you feel?

There is nothing new in advertising.

How many times have you heard this axiom?

Unfortunately, each day proves to me, it is true. I ranted in a previous blog, about car commercials that give me no reason to buy the car. I saw not one, not two, but three commercials last night using the "donuts in the desert" theme, Mercedes, Toyota and Kia. The Kia commercial had aliens suck the car up in a spaceship and drop it in the desert, where it proceeded to do donuts.

Apparently, I must be missing the fact that most of the country has turned into a desert and the primary use of a car is to do donuts in the desert.  I do have environmental questions regarding this practice.

I admit when I was a youthful driver, I liked doing donuts in the dirt or snow. Maybe the target market for Kia, Mercedes and Toyota are donut driven drivers or DDDs. These car companies could save a lot of advertising dollars and share their commercial production expenses. Am I the only person who drives on roads and use my car for comfort going to and from real locations (as opposed to computer generated roads and surreal locations)?

Please someone show some creativity! Reread my blog, "When to fire your agency." Here's the short answer, when they are no longer creative.