On a recent potential client's review, I noticed on their website they said "We subscribe to "Better, Faster, Cheaper." This is a very worn cliché.
I do not subscribe to this cliché. My experience as a services buyer has shown another tired cliché, "Of these three qualities, pick two," also needs revision.
The new thought, replacing these clichés, should be, "Improve, Improve, Improve."
1. Improve Customer Service
2. Improve your product
3. Improved profit is the result