Thursday, January 9, 2020

Inclusion and Diversity

The title of this blog post is not hyperbole. These two words have become the key company employment driver and target marketing. Just watch any Netflix or Amazon production and commercial television ads; they contain many diverse couples.

Ironically, there is actually a risk of alienation, when diversity and inclusion are not fully defined. I recently reviewed a company’s "team". The 55 members did reveal ethnic diversity, but I could not detect anyone over 40. Is this considered inclusive or diverse? From a marketing perspective, Millennials rule, but GenX and Baby Boomers are still in the workforce and GenZ is now joining the workforce.

The question: Should inclusion and diversity go beyond sexual orientation and ethnicity and include all generations?