2019 The Year of Humanity

During my Holiday time, I caught up on some reading and spent time with family and friends. These two events of reading and visits one theme, which my last two blogs covered, was prevalent – humanity. Not once did I read or hear the words "disruptive" or "game-changer." Yet I saw several television commercials using these words. If people don’t really talk this way, why are they so common in the workplace and marketing? As readers of my blog know, buzzwords are one of my pet peeves. 

Truthfully, if I hear the words "game-changer" one more time, I will throw up. "Disruptive" on the other hand, is a very accurate definition of 21st Century marketing. I find all marketing disruptive, from the constant borage of spam emails and social media ‘sponsored" ads in the post feeds. Regarding television, thank God for DVR, the mute button, Amazon Video and Netflix. My ADD rarely lets me finish a broadcast show, as the last 15 minutes of the show are more commercials than content.

If you’re still reading this post, I admit, buzzwords have existed in all decades and generations, probably for millennia. We just have more media channels to inundate our receptors. Thank the Lord we don’t talk to each other personally or in the workplace with colleagues using them.

Let’s make 2019 about people wherever you interact, with humanity, and not let the business world dictate your vocabulary.

Happy New Year,

Jack

Is it real or is it Rhetoric?

Companies love buzzwords. Every industry has them and many are common between them. What is their etymology? Is it generational? What is the purpose?

I’ve been involved with companies where buzzwords we literally comical. In a roundtable meeting with "C" level executives, the CEO would laugh at you, if you used a buzzword in your update. He even created on-the-rock glasses with the current buzzwords printed on them. Other companies have distributed posters to incentivize associates to be "team players" or "innovative."

The real question is "Why do buzzword exist?" In the case of motivation, are the effective? I have an answer, "It depends." I purport the axiom, "Put your money where your mouth is." Take the word "game-changer" or "disruptor" if the company takes an associate’s suggestion and implements it, then it’s real. Take the word "empower". This buzzword has been around for decades. If an associate takes an initiative and gets reprimanded, then it’s rhetoric.

Personally, I prefer quotations over buzzwords. The quote doesn’t need to be from a famous person, and least of all, from an actor. As long as it is positive, truthful, and/or inspires action, I like it. I’ll share two I came across in preparing for this blog.

There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow.

Jack Welch

Always treat your employees exactly as you want them to treat your best customers.

Stephen R. Covey

How many companies adhere to these words of wisdom? Only the successful ones!

If you’re up for some more buzzword fun, here are two links I enjoyed researching this subject.

Business buzzwords to watch in 2018

List of Buzzwords from Wikipedia