Tuesday, August 14, 2018

Is it real or is it Rhetoric?

Companies love buzzwords. Every industry has them and many are common between them. What is their etymology? Is it generational? What is the purpose?

I’ve been involved with companies where buzzwords we literally comical. In a roundtable meeting with "C" level executives, the CEO would laugh at you, if you used a buzzword in your update. He even created on-the-rock glasses with the current buzzwords printed on them. Other companies have distributed posters to incentivize associates to be "team players" or "innovative."

The real question is "Why do buzzword exist?" In the case of motivation, are the effective? I have an answer, "It depends." I purport the axiom, "Put your money where your mouth is." Take the word "game-changer" or "disruptor" if the company takes an associate’s suggestion and implements it, then it’s real. Take the word "empower". This buzzword has been around for decades. If an associate takes an initiative and gets reprimanded, then it’s rhetoric.

Personally, I prefer quotations over buzzwords. The quote doesn’t need to be from a famous person, and least of all, from an actor. As long as it is positive, truthful, and/or inspires action, I like it. I’ll share two I came across in preparing for this blog.

There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow.
Jack Welch

Always treat your employees exactly as you want them to treat your best customers.
Stephen R. Covey

How many companies adhere to these words of wisdom? Only the successful ones!

If you’re up for some more buzzword fun, here are two links I enjoyed researching this subject.

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