During my Holiday time, I caught up on some reading and spent time with family and friends. These two events of reading and visits one theme, which my last two blogs covered, was prevalent – humanity. Not once did I read or hear the words "disruptive" or "game-changer." Yet I saw several television commercials using these words. If people don’t really talk this way, why are they so common in the workplace and marketing? As readers of my blog know, buzzwords are one of my pet peeves.
Truthfully, if I hear the words "game-changer" one more time, I will throw up. "Disruptive" on the other hand, is a very accurate definition of 21st Century marketing. I find all marketing disruptive, from the constant borage of spam emails and social media ‘sponsored" ads in the post feeds. Regarding television, thank God for DVR, the mute button, Amazon Video and Netflix. My ADD rarely lets me finish a broadcast show, as the last 15 minutes of the show are more commercials than content.
If you’re still reading this post, I admit, buzzwords have existed in all decades and generations, probably for millennia. We just have more media channels to inundate our receptors. Thank the Lord we don’t talk to each other personally or in the workplace with colleagues using them.
Let’s make 2019 about people wherever you interact, with humanity, and not let the business world dictate your vocabulary.
Happy New Year,