For some reason, recently, I'm coming across articles concerning traditional media. This makes me happy, not because I can't accept change, on the contrary I'm a change agent. It's because we aren't driving flying cars yet. Meaning, who can really predict the future?
Many moons ago, I attended GRUPA, the International print show. It was when CD-ROMs were growing as the new media, generating software to replace printed databases. During one presentation, the speaker said, "Print is not dead." He held up a CD-ROM (presumable software) and said, "with everyone of these [disk] comes one of these," and he slammed down a 400 page printed manual. The manual was how to use the software. Fast forward in years - check Amazon for the number of books for learning software. Print is not dead, yet.
The most beneficial marketing campaign is still a mix of media channels and the best media mix reaches your customer target with an effective ROI. I still received a plethora of catalogs, this past Christmas season. There's nothing like sitting by the fireplace, looking at dreamy pictures of desirable items. It still prompts me to go online and BUY.
I firmly believe you need some forms of traditional advertising to draw people to your website. Enjoy the short article: Never Say Die.
Showing posts with label traditional marketing. Show all posts
Showing posts with label traditional marketing. Show all posts
Thursday, January 13, 2011
Sunday, July 12, 2009
Traditional Marketing
Frequently, I come across a job posting stating the term "traditional marketing." What does this mean? Really, I want to know.
I always though the goal of marketing was to be non-traditional. To create products and campaigns that were innovative and creative. It seems to me this is one of the core problems with the industry today.
Most of us have heard the definition of stupidity – Doing the same thing the same way and expecting different results.
Isn't this what you will get, if you seek traditional marketers?
Here's an example:
Several years ago, I took the General Motors employment assessment tests, prior to a marketing position interview. These exams took a little less than two hours to complete. I must have failed miserably, because I was instructed not to reapply for 12 months.
After speaking and reviewing the questions with a couple friends working at GM, these test are better defined as "clone" tests and squelch independent thinkers. They ensure people fit the GM mold. Just think about it, for over a decade GM built cars no one wanted.
Look at GM now. It begs the questions, "Is this the result of traditional marketing?"
I say, hire the people who flunked the tests.
I always though the goal of marketing was to be non-traditional. To create products and campaigns that were innovative and creative. It seems to me this is one of the core problems with the industry today.
Most of us have heard the definition of stupidity – Doing the same thing the same way and expecting different results.
Isn't this what you will get, if you seek traditional marketers?
Here's an example:
Several years ago, I took the General Motors employment assessment tests, prior to a marketing position interview. These exams took a little less than two hours to complete. I must have failed miserably, because I was instructed not to reapply for 12 months.
After speaking and reviewing the questions with a couple friends working at GM, these test are better defined as "clone" tests and squelch independent thinkers. They ensure people fit the GM mold. Just think about it, for over a decade GM built cars no one wanted.
Look at GM now. It begs the questions, "Is this the result of traditional marketing?"
I say, hire the people who flunked the tests.
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