How to Start 2014

Two of my key subject matters are leadership and hiring. The start of the New Year is the best time to review these strategies. Here is a recent article from The Wall Street Journal that hits the nail on the head.

The Most Important Leadership Trait You Shun

This subject matter is one that I stress in my consulting – honesty. Unfortunately, I have experienced too much where this in not a known practice, especially in a competitive work environment. Associates, managers and leaders are frequently to scared to admit, much less hire, someone with more knowledge than their own. These companies survive for some time, but eventually this culture erodes productivity. The result is loss of clients and worse loss of the business.

My experience has also proved companies who embrace this honest culture thrive, just as this article conveys.

This situation is so prevalent, I experienced it on New Year's day. A sycophant style associate sent an email blast stating the work he accomplished to all levels of the organization. His goal, I presume, was to let the world know he was in the office on the Holiday in hopes of recognition and advance his career in the long run. I'm not involved with this company, so I don't know if the culture will accommodate his goals. Experience will prove danger to the company's well being, if they do. I feel sorry for his family that did not get to enjoy New Year's day with him.

If you're in a hiring position, I hope you will admire a candidate that may not know everything and admits it. Today's job descriptions include everything from strategy to execution for one person. Weigh your preferences, by applying percentages to each trait and hire the candidate that has the experience on the higher attributes.

If you're a leader, admit your weaknesses and surround yourself with those whose augment your shortcomings.

Try this honesty practice wherever you are in the company hierarchy. Trust me, honesty is the best policy.

Do Things Really Change

As a strong advocate for change, there seems to be a cosmic force that just repurposes certain mechanisms, adapted to the current time, that we can’t deny. I read where Facebook is losing the tween and teen demographic. This makes sense, as the article explained this group doesn’t want Mom, Aunt, Grandma to see private posts to their friends. My mind immediately jumped to why this will not be a loss for Facebook.

Once this demographic jumps to whatever they find suits their social network desires, Facebook will just buy it. After all, that’s what you do when you have more money than god. You buy the competition. It’s analogous to when the big three Detroit auto makers predominated the car industry. They would buy their competition and either absorb them or shut them down (possibly this still occurs, but I have no proof; just think GM Evo). 

More closely related to our industry,  some of you may remember when a media buy consisted of several independent newspapers, radio and television stations. Then, conglomerates started buying them up and you could place your ads from one source and selecting the “media group” from the rate card. Today, this situation is now applicable to web marketing. Only the medium has changed, from print/broadcast to digital. Your ad purchase will select web or social media properties from Google, Facebook, Yahoo!, Twitter or whoever else appears with a group of digital channels.

The media procurement process has not changed, only the channels. The old adage, “the more things change, the more they stay the same,” applies here.

Note: I know media buying groups have never faded away and still exist for all current marketing channels. My Blog comparative is directed to direct buys.

How Do You Define Success?

Listening to this Wharton professor is worth 30 minutes of your time. It's insightful and allows you to define success.

From the subhead: Wharton professor G. Richard Shell‘s new book, Springboard: Launching Your Personal Search for Success, encourages readers to embrace major transitions in life, from college to a first job, from one career to the next or from work to retirement. Based on a popular course Shell teaches at Wharton, the book departs from the conventional “how to succeed” formula by challenging readers to define success for themselves.

What Should I Do Next with My Life? New Ways to Define Success

Great Quote

"The way you organize talent has an impact on a company's ability to innovate and evolve. Executives need to design structures that amplifiy, rather than encumber remarkable talent."

~Sam Yagan, CEO, Match, Inc.

This is my motto and basis for success at The J. Frost Group. It amazes me everyday, when I see companies inhibit their own talent with poor structure, and more importantly, poor leadership. Just because you're a genius, doesn't make you a great leader. Great leaders give power to associates, not take it away.

How do you empower talent?

How Do You Define "Above and Beyond?"

Your answer may not be as simple as you may think. I heard four out of five people answer the question with this response, "I will do whatever it takes to complete the project on time."

Sounds like a great answer, doesn't it? One we would most likely say ourselves. But is it the best response? Ponder this just for a moment. Isn't this what we get paid to do? Deliver our projects on time?

How do you perform, or your associates, depending on your position, that seems truly "above and beyond?" In our industry of marketing, branding and advertising, working overtime, "doing what it takes" are common workplace norms. There is nothing exceptional about it.

By now you're waiting for my answer, so here it is: doing something that is not in your job description or an industry expectation. I hate to give examples, because to define it any deeper only limits the answer, but here are some guidelines: doing someone else's job, that is not the same as yours; presenting an observation or recommendation that benefits the company that is outside your position's scope; exemplifying personal latent skill sets applicable to your department or company.

If you're a hiring manager, ask this question and carefully consider the correct response. If you're a job seeker, carefully consider your response. If you're actively employed, start working above and beyond.