Saturday, April 10, 2010

Marketing As A Discipline

Marketing in of itself, is a series of events:
  • Market Research
  • Market Analysis
  • Define Customer
  • Brand/Product Development
  • Define Market Approach/Media Mix
  • Implement Campaign via Advertising
    (Note, advertising is a partnership with marketing, as a separate discipline that includes brand image and marketing execution)
  • Measurement
  • Repeat
I feel Marketing is independent of product category. The discipline can be applied to any industry.

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