Marketing As A Discipline

Marketing in of itself, is a series of events:

• Market Research
• Market Analysis
• Define Customer
• Brand/Product Development
• Define Market Approach/Media Mix
• Implement Campaign via Advertising
  (Note, advertising is a partnership with marketing, as a separate discipline that includes brand image and marketing execution)
• Measurement
• Repeat

I feel Marketing is independent of product category. The discipline can be applied to any industry.