Reviewing an open position at Comcast, I was pleased to see them recognize the need for a competitive strategist. What seemed to me, to be a forward thinking organizational move. Then the shoe dropped. The process ended with a short five question "clone" test.
One of my previous posts, discussed GM's clone test, referring to their employment tests to ensure "like thinking" employees are hired. You can see how well that practice has worked for them. Finally, their new management team is coming from outside the auto industry.
Comcast needs to learn this lesson, too. How can you create a new strategy from old thinking? Watch out Comcast! Apple is hot on your trail, with a new entertainment subscription plan. Acquisitions probably will not save you.